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Graphics |
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Reports |
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Charts |
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Automatic Projection Tools |
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Bass Model |
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Exponential |
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Creeping Random |
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Budget Feasibility Plans |
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Business Valuation Tools |
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Adjusted Book Value |
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Capitalized Adjusted Earnings |
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Discounted Future Earnings |
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Cash Flow Method |
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Gross Revenue Mulitplier |
The Dirichlet
The Dirichlet Model of repeat buying and brand choice, promulgated by Dr. Ehrenberg, is a negative binomial distribution extended to account for brand choices. The Dirichlet accounts for a number of empirical generalizations including the Duplication of Purchase Law, Double Jeopardy, and Natural Monopoly. The Dirichlet has been described as the most famous empirical generalization in marketing, along with The Bass Model.
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