GE McKinsey Analysis Chart Builder
Quipu, Business Analysis Manager (BAM) includes the GE-McKinsey analysis which is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio, and which market opportunities are worthy of continued investment. Also known as the 'Directional Policy Matrix,' the GE McKinsey multi-factor model was first developed by McKinsey with General Electric in the 1970s.
The GE McKinsey analysis, like all BusinessModel™ output, can then be shared with team members, investors, and stakeholders each with assigned permissions and duration of the share.
BusinessModel™ is a free business plan dashboard in the cloud. It permits entrepreneurs, SMB's, investors, and other stakeholders to create, manage and collaborate a dynamic living business plan complete with financials, documents, project management and integrated blog, wiki's, posts, and grouping to keep all parties informed based on individual permissions and personal preference of notifications.








